The rumours regarding the possible launch of Google’s far awaited augmented reality head-up display (HUD) glasses by the end of 2012 have taken tech blogs by storm in the last few days. Leaked by undisclosed Google employees, the so-called Google Goggles (the name of Google’s popular image search mobile app) are to be released to the public as an experiment somewhat like the Chromebooks in 2011 and priced similar to a smartphone. So what should we expect from this new gadget?
In the last few days we’ve stumbled into a series of blog posts and articles questioning where the far awaited killer AR apps are and whether augmented reality has entered its own Dark Ages. The AR technology path to ‘enlightenment’ seems to have reached a standstill where people’s expectations can no longer be fulfilled.
Half a billion smartphones shipped worldwide in 2011 and a growth of more than 50% year on year (Canalys) means not only a rapid adoption of the new technology but also a great opportunity for augmented reality apps to tap into the most important characteristic of modern people – mobility.
Carrying a mobile phone wherever you go is no longer a commodity but a necessity for communication purposes and especially for access to information and entertainment. And what if you could get all of these based on your location, your interests and your sensorial perceptions (a.k.a. your reality)? Then you get a mobile augmented browser.
Mirror, mirror on the wall, what’s the coolest outfit of all? The enchanted mirror from the Snow White story that shows you more than a mere self-reflection is already reality. But what does augmented reality have to do with such an ordinary item?The virtual dressing room.
With so many business and marketing consultancy companies advocating the importance of customer interaction in the new online era, there is no surprise that many major fashion retailers such as Tommy Hilfiger, Debenhams and TopShop have rushed to get their hands on the technology that promises a new shopping experience. Whether the virtual dressing room is the Holy Grail of customer engagement is still debatable.