With the recent advent of augmented reality technologies and with rumours of big tech giants such as Apple, Microsoft and Google getting on the AR bandwagon, there is no surprise that the AR Summit made it to the second edition. Industry advocates, leading providers and companies looking to explore the AR’s future are brought together for the only augmented reality summit in the UK.
Taking place on the 13th June in London, this one day conference & expo promises to look at the developments of this dynamic technology & explore the opportunities for today’s advertisers.
With many speakers already confirmed from Virgin Media, Sports Revolution Digital, RAPP, Forrester Research, IAB UK, 12ahead, Qualcomm, Total Immersions & Somo, this event will surely provide some useful insights into the world of AR.
This year’s event comes with a première for the UK market represented by the first AR Awards ceremony, where companies and individuals excelling in augmented reality will be rewarded.
We can only hope that this event will become a tradition for the UK and that it will open the way for many other AR events with more focus on this technology’s uses outside marketing and advertising.