Everybody has at least heard of Angry Birds or even played it for hours on their mobile phone, tablet and even computer. After creating a popular global brand from their round colourful birds, Rovio has started lending some of their ‘magic dust’ to other brands who are struggling to regain their old glory in face of increasing competition.
Augmented reality head-up displays are becoming more popular each day even if the market for them is still mostly non-existent. Starting with the likes of Apple, Sony and most recently Google, who are rumoured that they are preparing to launch a video headset (with or without augmented reality support), another major company wants to enter the game. Any idea who might be missing from the Fantastic Tech Four team?
With Google’s head-up display (HUD) to be launched somewhere around the end of 2012, why should we wait until then to get our hands on a pair of augmented reality glasses?! The same thing went through the mind of Matt Kwan when he created this DIY version of an augmented reality HUD.
Getting immersed in your own world without losing contact with reality is the ideal of any augmented reality enthusiast and AR developer. But how far are we from achieving this with only a handful of AR applications that are struggling to meet consumers’ high expectations and which are more focused on corporate objectives than on the final user experience? Surprisingly, the technology is already here.
The Mobile Worldwide Congress (MWC) 2012 has certainly been the main focal point of all digital news for the past week. The astonishing 41 megapixel Nokia or the latest quad-core phones from the likes of HTC, LG or Huawei have surely excited all technology-enthusiasts out there. And with such high-end mobile devices expected for 2012, augmented reality has found the perfect platforms to launch its latest developments.
The rumours regarding the possible launch of Google’s far awaited augmented reality head-up display (HUD) glasses by the end of 2012 have taken tech blogs by storm in the last few days. Leaked by undisclosed Google employees, the so-called Google Goggles (the name of Google’s popular image search mobile app) are to be released to the public as an experiment somewhat like the Chromebooks in 2011 and priced similar to a smartphone. So what should we expect from this new gadget?
In the last few days we’ve stumbled into a series of blog posts and articles questioning where the far awaited killer AR apps are and whether augmented reality has entered its own Dark Ages. The AR technology path to ‘enlightenment’ seems to have reached a standstill where people’s expectations can no longer be fulfilled.
Half a billion smartphones shipped worldwide in 2011 and a growth of more than 50% year on year (Canalys) means not only a rapid adoption of the new technology but also a great opportunity for augmented reality apps to tap into the most important characteristic of modern people – mobility.
Carrying a mobile phone wherever you go is no longer a commodity but a necessity for communication purposes and especially for access to information and entertainment. And what if you could get all of these based on your location, your interests and your sensorial perceptions (a.k.a. your reality)? Then you get a mobile augmented browser.
Mirror, mirror on the wall, what’s the coolest outfit of all? The enchanted mirror from the Snow White story that shows you more than a mere self-reflection is already reality. But what does augmented reality have to do with such an ordinary item?The virtual dressing room.
With so many business and marketing consultancy companies advocating the importance of customer interaction in the new online era, there is no surprise that many major fashion retailers such as Tommy Hilfiger, Debenhams and TopShop have rushed to get their hands on the technology that promises a new shopping experience. Whether the virtual dressing room is the Holy Grail of customer engagement is still debatable.
What would you say if tomorrow, when you wake up and look through your window, you will see that your next door neighbour has just tweeted about his new dog and that your car parked outside needs some new tyres? You could get all this