Augmented Reality: The Social Implications

There is no doubt that augmented reality is slowly making its way into our daily lives. It is already a global industry worth billions of pounds (mobile AR will be worth $5.8 billion by 2017 according to a Juniper Research report) and with big players such as Google, Microsoft, IBM or Apple trying to get in the game AR is here to stay. However, looking beyond the profits and ignoring the hardware involved in bringing this technology to the masses, how will augmented reality affect us as people?

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Augmented Reality Transformed in Surrealistic Experience

Getting immersed in your own world without losing contact with reality is the ideal of any augmented reality enthusiast and AR developer. But how far are we from achieving this with only a handful of AR applications that are struggling to meet consumers’ high expectations and which are more focused on corporate objectives than on the final user experience? Surprisingly, the technology is already here.

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MWC 2012: Best of Augmented Reality

The Mobile Worldwide Congress (MWC) 2012 has certainly been the main focal point of all digital news for the past week. The astonishing 41 megapixel Nokia or the latest quad-core phones from the likes of HTC, LG or Huawei have surely excited all technology-enthusiasts out there. And with such high-end mobile devices expected for 2012, augmented reality has found the perfect platforms to launch its latest developments.

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What You Need to Know About Google Augmented Reality Glasses

The rumours regarding the possible launch of Google’s far awaited augmented reality head-up display (HUD) glasses by the end of 2012 have taken tech blogs by storm in the last few days. Leaked by undisclosed Google employees, the so-called Google Goggles (the name of Google’s popular image search mobile app) are to be released to the public as an experiment somewhat like the Chromebooks in 2011 and priced similar to a smartphone. So what should we expect from this new gadget?

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Augmented Reality’s Dark Ages and The New Dawn

In the last few days we’ve stumbled into a series of blog posts and articles questioning where the far awaited killer AR apps are and whether augmented reality has entered its own Dark Ages. The AR technology path to ‘enlightenment’ seems to have reached a standstill where people’s expectations can no longer be fulfilled.

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Mobile AR browsers and what stops them from taking over the world

Half a billion smartphones shipped worldwide in 2011 and a growth of more than 50% year on year (Canalys) means not only a rapid adoption of the new technology but also a great opportunity for augmented reality apps to tap into the most important characteristic of modern people – mobility.

Carrying a mobile phone wherever you go is no longer a commodity but a necessity for communication purposes and especially for access to information and entertainment. And what if you could get all of these based on your location, your interests and your sensorial perceptions (a.k.a. your reality)? Then you get a mobile augmented browser.

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