Getting an augmented reality app to promote your brand is very common these days especially when your target market isRead more
After reaching more than 1 million downloads despite being a closed beta version, Ingress will no longer be the onlyRead more
There is no doubt that augmented reality is slowly making its way into our daily lives. It is already a global industry worth billions of pounds (mobile AR will be worth $5.8 billion by 2017 according to a Juniper Research report) and with big players such as Google, Microsoft, IBM or Apple trying to get in the game AR is here to stay. However, looking beyond the profits and ignoring the hardware involved in bringing this technology to the masses, how will augmented reality affect us as people?Read more
Augmented reality has been a popular topic in the technology news of 2012. Find out what are the AR news that got us excited this year and what we should expect from them in 2013.Read more
More than 3 billion viewers are expected to watch London 2012 Olympics during over two weeks of sport events andRead more
What do you do when watching passively a film on a screen does no longer excite your cinephile senses despite the latest 3D HD video and sound technologies? You can truly become part of the cinematic experience through augmented reality.Read more
Getting immersed in your own world without losing contact with reality is the ideal of any augmented reality enthusiast and AR developer. But how far are we from achieving this with only a handful of AR applications that are struggling to meet consumers’ high expectations and which are more focused on corporate objectives than on the final user experience? Surprisingly, the technology is already here.Read more
The Mobile Worldwide Congress (MWC) 2012 has certainly been the main focal point of all digital news for the past week. The astonishing 41 megapixel Nokia or the latest quad-core phones from the likes of HTC, LG or Huawei have surely excited all technology-enthusiasts out there. And with such high-end mobile devices expected for 2012, augmented reality has found the perfect platforms to launch its latest developments.Read more
The rumours regarding the possible launch of Google’s far awaited augmented reality head-up display (HUD) glasses by the end of 2012 have taken tech blogs by storm in the last few days. Leaked by undisclosed Google employees, the so-called Google Goggles (the name of Google’s popular image search mobile app) are to be released to the public as an experiment somewhat like the Chromebooks in 2011 and priced similar to a smartphone. So what should we expect from this new gadget?Read more
In the last few days we’ve stumbled into a series of blog posts and articles questioning where the far awaited killer AR apps are and whether augmented reality has entered its own Dark Ages. The AR technology path to ‘enlightenment’ seems to have reached a standstill where people’s expectations can no longer be fulfilled.Read more
Half a billion smartphones shipped worldwide in 2011 and a growth of more than 50% year on year (Canalys) means not only a rapid adoption of the new technology but also a great opportunity for augmented reality apps to tap into the most important characteristic of modern people – mobility.
Carrying a mobile phone wherever you go is no longer a commodity but a necessity for communication purposes and especially for access to information and entertainment. And what if you could get all of these based on your location, your interests and your sensorial perceptions (a.k.a. your reality)? Then you get a mobile augmented browser.Read more
Mirror, mirror on the wall, what’s the coolest outfit of all? The enchanted mirror from the Snow White story that shows you more than a mere self-reflection is already reality. But what does augmented reality have to do with such an ordinary item?The virtual dressing room.
With so many business and marketing consultancy companies advocating the importance of customer interaction in the new online era, there is no surprise that many major fashion retailers such as Tommy Hilfiger, Debenhams and TopShop have rushed to get their hands on the technology that promises a new shopping experience. Whether the virtual dressing room is the Holy Grail of customer engagement is still debatable.Read more
What would you say if tomorrow, when you wake up and look through your window, you will see that yourRead more