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Category Archives: Augmented Reality

Zombies From Hell App

The augmented reality app that got it right

Getting an augmented reality app to promote your brand is very common these days especially when your target market is the young and technology savvy peeps. But how do you manage to go beyond the diluted and over-used WOW factor which very few AR apps

Motorola Windy Day

Windy Day from Motorola to take the AR app market by storm?!

After reaching more than 1 million downloads despite being a closed beta version, Ingress will no longer be the only augmented reality game developed by a Google-owned company.  Motorola has recently released a teaser video of a new augmented reality application called “Windy Day” which

Person lost in the digital world

Augmented Reality: The Social Implications

There is no doubt that augmented reality is slowly making its way into our daily lives. It is already a global industry worth billions of pounds (mobile AR will be worth $5.8 billion by 2017 according to a Juniper Research report) and with big players such as Google, Microsoft, IBM or Apple trying to get in the game AR is here to stay. However, looking beyond the profits and ignoring the hardware involved in bringing this technology to the masses, how will augmented reality affect us as people?

London 2012 Olympics

Top 5 London 2012 Olympics Mobile AR Apps

More than 3 billion viewers are expected to watch London 2012 Olympics during over two weeks of sport events and competitions. With billions of pounds poured into the biggest event on the planet there is no surprise that brands choose to integrate augmented reality in

Life-Clipper-Park-Image-300px

Augmented Reality Transformed in Surrealistic Experience

Getting immersed in your own world without losing contact with reality is the ideal of any augmented reality enthusiast and AR developer. But how far are we from achieving this with only a handful of AR applications that are struggling to meet consumers’ high expectations and which are more focused on corporate objectives than on the final user experience? Surprisingly, the technology is already here.

Mobile World Congress 2012

MWC 2012: Best of Augmented Reality

The Mobile Worldwide Congress (MWC) 2012 has certainly been the main focal point of all digital news for the past week. The astonishing 41 megapixel Nokia or the latest quad-core phones from the likes of HTC, LG or Huawei have surely excited all technology-enthusiasts out there. And with such high-end mobile devices expected for 2012, augmented reality has found the perfect platforms to launch its latest developments.

Google Glasses

What You Need to Know About Google Augmented Reality Glasses

The rumours regarding the possible launch of Google’s far awaited augmented reality head-up display (HUD) glasses by the end of 2012 have taken tech blogs by storm in the last few days. Leaked by undisclosed Google employees, the so-called Google Goggles (the name of Google’s popular image search mobile app) are to be released to the public as an experiment somewhat like the Chromebooks in 2011 and priced similar to a smartphone. So what should we expect from this new gadget?

One of the most awaited AR technologies

Augmented Reality’s Dark Ages and The New Dawn

In the last few days we’ve stumbled into a series of blog posts and articles questioning where the far awaited killer AR apps are and whether augmented reality has entered its own Dark Ages. The AR technology path to ‘enlightenment’ seems to have reached a standstill where people’s expectations can no longer be fulfilled.