Getting an augmented reality app to promote your brand is very common these days especially when your target market is the young and technology savvy peeps. But how do you manage to go beyond the diluted and over-used WOW factor which very few AR apps
After reaching more than 1 million downloads despite being a closed beta version, Ingress will no longer be the only augmented reality game developed by a Google-owned company. Motorola has recently released a teaser video of a new augmented reality application called “Windy Day” which
Until now, augmented reality has been entering our cities, streets, shops and even our houses and now it is ready to make another step into becoming an integrated part of our lives. An augmented reality sat nav is about to take the car satellite navigation
Since the dawn of augmented reality, medicine was always promoted as a one of the big beneficiaries of future AR applications, many publications writing about how AR could be a major milestone in the evolution of modern medicine, especially augmented reality surgery. Everything was mostly
After the initial patent application for a visual image display for both glasses and helmets which was thought to include augmented reality features, Microsoft steps into the spotlight again with another AR patent. And this time it is all about gaming. The US patent reveals
Named the Greatest Game of All Time by the International Gaming Network (IGN) in 2005, Super Mario Bros is the game many of us grew up with. But how would it be if this classic and, in many ways, traditional game, crossed over from its
Many companies have tried to bring augmented reality into the mainstream through different applications and games; however none of them have fully succeeded. That’s what DAQRI is hoping to do with Elements 4D – their latest project that is looking for funding and inspiration on
How many of you remember the school moments when the teacher’s explanations were like hieroglyphs for you, but you were too embarrassed to raise your hand and say “I don’t understand”, afraid of the embarrassment and sometimes even mockery you could face from your colleagues?
There is no doubt that augmented reality is slowly making its way into our daily lives. It is already a global industry worth billions of pounds (mobile AR will be worth $5.8 billion by 2017 according to a Juniper Research report) and with big players such as Google, Microsoft, IBM or Apple trying to get in the game AR is here to stay. However, looking beyond the profits and ignoring the hardware involved in bringing this technology to the masses, how will augmented reality affect us as people?
Half a year ago, IBM was announcing a new type of augmented reality application that was designed to help people in their regular shopping trips and become the ‘best friend’ of every shopper. Now, this AR app has been finally launched at CeBIT in Hanover