How often did it happen as a child to read one of your parents’ newspapers and to not get much out of it? The language was difficult for a child to understand; the subject was presented in a boring way and the images weren’t very
Augmented reality has been a popular topic in the technology news of 2012. Find out what are the AR news that got us excited this year and what we should expect from them in 2013.
A mysterious, intriguing and competitive alternate reality game has created a lot of buzz in its first week after launch with technology blogs and news sites calling it the “the wackiest thing you can imagine” (All Things Digital) or the “augmented reality’s first killer app”
It has been a while since I have covered a subject that proved very popular in the augmented reality world: the virtual dressing room (VDR). At that time, this market was growing rapidly and many big names such as Debenhams, Bloomingdale or Tommy Hilfiger were
More than 3 billion viewers are expected to watch London 2012 Olympics during over two weeks of sport events and competitions. With billions of pounds poured into the biggest event on the planet there is no surprise that brands choose to integrate augmented reality in
With IBM’s much promoted shopping app and the new augmented reality shopping trend becoming increasingly popular in the fashion world through various types of virtual dressing rooms, why not take this a step… sideways? 3D visualisation, augmented reality and a mobile device’s camera can create
With 92% of retail sales still taking place in the bricks and mortar shops (according to Forrester Research) and with over 1 billion smartphones predicted to be sold in 2014 (Gartner) there is no surprise that IBM decided to take advantage of this market opportunity.
The second edition of the AR Summit has been not only a networking event for AR providers and companies interested in augmented reality, but also an awards celebration for those “excelling within their field”. Big names such as ARM, Layar or Qualcomm have been present
Harry Potter fans out there: this one is for you! During the recent E3 Expo, Sony has revealed a new type of entertainment for their Playstation consoles based on augmented reality. And what better way to portray this than by partnering with the multi-billion franchise of the young wizard boy saga.
Google’s Project Glass promotional video has not only stirred up the augmented reality enthusiasts with a range of features that look as if they were taken from a Sci-Fi movie but it also raised many question marks about the user interface (UI) of these AR