Mirror, mirror on the wall, what’s the coolest outfit of all? The enchanted mirror from the Snow White story that shows you more than a mere self-reflection is already reality. But what does augmented reality have to do with such an ordinary item?The virtual dressing room.
With so many business and marketing consultancy companies advocating the importance of customer interaction in the new online era, there is no surprise that many major fashion retailers such as Tommy Hilfiger, Debenhams and TopShop have rushed to get their hands on the technology that promises a new shopping experience. Whether the virtual dressing room is the Holy Grail of customer engagement is still debatable.